Marketing for companies selling real estate developments.

We work on positioning, acquisition, content and data, while also looking at what happens after a lead arrives.

The challenge

The lead is just the beginning.

In real estate, a campaign can generate lots of contacts and still leave problems in the sales operation.

That's why we track the relationship between media, lead quality and the customer service process.

What we do

We organize positioning, communication and acquisition around the development's stage.

We monitor campaigns and demand behavior to adjust investment and improve opportunity quality.

We create communication that helps the audience understand the development and what it offers.

We connect acquisition and customer service data to track what happens after a lead is generated.

We identify repetitive tasks and bottlenecks that technology can help reduce.

We structure materials and campaigns around the information and requirements that apply to each development.

What we learned

A cheap lead may not move forward in the sales process. That's why we also track demand quality and what happens after conversion.

An ad that shows purchase terms attracts people who can buy. An ad with only lifestyle imagery attracts more curious browsers.

When sales qualification feeds back into media, campaigns start optimizing for buyers instead of just conversations.

Case study

Marketing operation for two affordable housing developments in São Paulo in 2026.

−70%cost per conversation

2×qualified conversations

Developers, land developers and real estate agencies

Before the launch, we look at communication, media and the sales process to understand where demand might be lost.